Category: PR

The Rise of Short-Video Content in Public Relations

Short-video content revolutionizes public relations (PR), fundamentally changing how professionals engage with their audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts are now essential

What it takes to be a leader in Public Relations

Leadership is an essential component when we talk about Public Relations and Communications. A communications leader has an indispensable role in building effective relationships with

Popeye cartoon and his friends.

Why is Popeye my favourite influencer

Written by Amrit Shanmuga Sundara Raja Here’s something PR firms must keep in mind when they are about to work with influencers: Do they practice