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Paid Media in PR: How Strategic Spending Turns Stories into Headlines
Paid media isn't just an ad buy; it's the PR professional's megaphone, ensuring brand stories reach the right audience at the right moment. With shrinking attention spans and the cacophony of online noise, paid media allows brands to control where their messages are delivered, when they're received, and how they're communicated.The wager is paying dividends....
How Podcasts, Radio, and Voice Assistants Are Transforming PR Campaigns
From local coffee shops to global corporations, brands are tapping into audio advertising to cut through digital noise. From a podcast underwrite in New York, a Spotify...
Influencer Marketing in PR: Building Brand Trust Through Authentic Partnerships
Swipe through your social media feed. Instantly, you notice all kinds of posts, like a makeup artist talking about their...
Leveraging AI in PR: From Media Monitoring to Crisis Management
The New PR Assistant Never Sleeps It’s 8:57 a.m. Your inbox is overflowing, media mentions are piling up, and there’s...
Benefits of Joining Professionals & Coffee
In the world of work, there is an asset that helps a candidate stand out when applying for jobs. This...
Toronto 2026: A Golden Opportunity Beyond the Game⚽🇨🇦
As Canada prepares to co-host the FIFA World Cup 2026 — with Toronto among the key host cities — this...
How Millennials & Gen Z Have Become the New Face of Sports Fandom?
Ahh the playoffs… where 16 teams go on a quest to win the ultimate prize… the championship trophy. It won’t...
Why Graphic Design is a Non-Negotiable in Modern Communications
We live in a world where attention spans are shorter than a TikTok reel. In the fast-paced fields of PR,...
Why Organizational Communications Matter More Than Ever in 2025
In a world where breaking news travels at the speed of a tweet and remote work has blurred the line...
Accenture’s Masterclass in Brand Storytelling: What PR and Marketing Pros Can Learn
When you hear the name Accenture, you might immediately think of tech, strategy or sleek global consulting offices. But behind...
How Home Depot Nails Brand Communications: A Masterclass in Marketing and PR
Ever noticed how a trip to Home Depot somehow makes you feel like you’re one project away from becoming a...
The LEGO Foundation: Building a Future Through Play
In a world where education often leans heavily on standardized testing and rigid curricula, the LEGO Foundation stands out by...
The Coffee Shop Conversation That Started It All
Picture this: Carolina and I are sitting in our favorite coffee shop last month, laptops open, steam rising from our...
Audi and the Power of Influencer Marketing: From Engineering Excellence to Everyday Aspiration
In the competitive world of luxury automobiles, where brands tout horsepower, heritage and high-tech features, Audi has taken a different...
Corona and the Power of Brand Identity: From Beach Vibes to Global Icon
As the global beverage market grows increasingly competitive, few beer brands have maintained as iconic an image as Corona. While...
THE DROP! Why is there Such a Decrease in views in the NBA?
This season has been one of the worst viewership seasons for the NBA, and it hasbecome a big problem. Why...
Top 4 Unusual Cultural Shocks for International Students About the USA: Dead Animals, Shoes, and Politeness
Driving down the empty highway late at night, with the headlights illuminating the road, Emir noticed something lying on the...
StockX and their Struggles with Fake Shoes
StockX is a website used by millions but just imagine that you have been looking at a pair of shoes...