PR, Marketing & Communications
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Google’s Triumphs and Trials: The Power of PR, Marketing, and Innovation
Google, an inseparable member of our lives. Can we imagine life without Google? At least I can’t. I have tried many search engines, but Google seems to be my best search companion by providing relevant information even with my not-so-accurate searches. Google, the tech giant, began in 1995 at Stanford University with Larry Page and...
SEO: The Magic Wand for PR, Marketing, and Communication Wizards
Hoping your article to be noticed? Wishing your feed to be viewed? Aiming your account to be heeded? Welcome to...
The Story of L’Oréal: ‘Because you’re worth it’ from PR, Marketing and Communications Perspective
L'Oréal is one of the world's oldest cosmetic and beauty brands. Founded in 1909, by Eugène Schueller, started off by...
Live and Unfiltered: How Livestreaming is Revolutionising PR and Marketing
Not too long ago, the story of a Chinese influencer earning $14 million per week through live streaming products went...
It Never Ends with the Breach: Why PR Is the New Frontline in Cybersecurity
You're sipping your morning coffee, scrolling through the news, and suddenly, you see it—another headline about a massive data breach....
Netflix’s Brand Through a PR, Marketing, and Communications Lens
Do you have a Netflix account who loves to binge shows and dramas as your guilty pleasure? Wonder how you...
How public relations drives trust and transparency in finance
Public relations is an arm of communications that is ever pervasive. Any organization or industry you can think of, can...
Scroll, Double Tap, Rinse, Repeat: The Rise of Short-Video Content
Tik-Tok, Tik-Tok. Who’s there? Attention Span. Attention Span who?(Yes, you are right. Attention span left the chat before they could ask more questions.) By...
Crisis Communication Management : Turning a PR Disaster into Your Brand’s Greatest Comeback Story
Everyone says “Communication is key” when it comes to understanding someone or something. While that is absolutely true, I believe...
The Rising Trend of Influencer Marketing
Influencer marketing is still going strong in the digital world, grabbing the attention and budgets of brandmarketers everywhere. As businesses...
Communication is the Key: Communi-Create Your Way Through a Conflict
On January 6, 2021, the world watched in shock as a mob stormed the U.S. Capitol in an attempt to...
How Adidas Navigates Challenges and Maintains Its Brand Integrity
In the world of global brands, even the most well-known companies can find themselves in the middle of controversies. Adidas,...
Adulting in Canada 101
When I first landed in Canada, I thought my biggest challenge would be the weather. Little did I know, finding...
The Rise of Short-Video Content in Public Relations
Short-video content revolutionizes public relations (PR), fundamentally changing how professionals engage with their audiences. Platforms like TikTok, Instagram Reels, and...
Effective People Management
Rohit, a manager, prioritizes productivity regardless of when his employees start and end their daily schedules. Virat, another manager, encourages...
False Ownership: The True Weakness of Digital Media
Folks, we are in a digital age. This is especially true in our media. More and more we are phasing...
Why is Livestreaming the Future of Digital Content?
Sarah, 16, in a small town in Ohio, sat in her bedroom, her webcam at an odd angle. She had...
Communicating for Change: How Storytellers Can Build a Better World
Imagine sitting in a noisy global market laden with different vendors, each speaking a different language and each with a...
