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Burt’s Bees: A Story Rooted in Nature
©NPRSource: Wikipedia All Good Tales
The Power of Storytelling in Public Relations
How Brands Win Hearts and Minds: Storytelling is no longer essential for novels or movies; it is also effective for...
Mastering the Art of Communication: Strategies from the World’s Leading Influencers
In the fast-paced world of business and leadership, the ability to communicate effectively can set exceptional leaders apart from the...
The Future of TikTok: What It Means for Canadian Businesses and Creators
The Future of TikTok: What It Means for Canadian Businesses and Creators TikTok has taken the world by storm, becoming...
A Positive Attitude Towards Communications
What kind of communication is effective? A clear one? An understandable one? A formal one or an informal one? The...
The U.S.-Canada Trade War: A Growing Economic Tension
The U.S.-Canada Trade War: A Growing Economic Tension The economic relationship between the U.S. and Canada, one of the world's...
Why Did Budweiser Bud Light’s Collaboration with a Trans Influencer Backfire?
In 2023, Dylan Mulvaney, a trans influencer who celebrated 365 days of womanhood, marked the occasion with a promotional video...
How Tariffs Could Change Life in Canada: What It Means for You
When prices go up, businesses change, and people spend less—it affects everyone. Right now, Canada is facing a challenge that...
From Posts to Profits: How Influencer Marketing is Conquering Social Media
© envatoSocial Media Marketing isn't just about designing creatives, indulging in paid campaigns, and posting them to build brand reputation...
The Game Changing Guide to Crisis Management
In today's fast paced digital world, every press release and tweet has the power to influence public opinion. It isevident...
Samsung’s “Together for Tomorrow! Enabling People”: A Comprehensive Approach to Corporate Social Responsibility
© Babak Habibi |UnsplashCorporate Social Responsibility is not just a buzzword. It is a tool to build goodwill amongst the...
What if Your Career Could Thrive in 2025 Instead of Just Surviving?
© Nisha Rani | PR & Coffee Navigating a new country's job market in 2025 is both exciting and challenging....
The Unconventional Marketing Moves That Made General Electric a Household Name
© axcontrol.comGeneral Electric (GE) is not merely a company that makes light bulbs and jet engines. It’s a brand that...
Emerging Event Technologies: How AR and VR are Transforming Experiences
The Rise of Immersive Technologies in Events Events are one of the go-to tactics for public relations professionals, particularly for...
Influencer Marketing in the Industrial Sector: Is It the Next Big Thing?
© x-cart.comMost of the time, we associate influencer marketing with promotion of beauty products, lifestyle brands, or sharing experiences on social...
How Starbucks Can Shift its Marketing Strategy to Become Your Go-to Coffee House
© Tr on UnsplashStarbucks is focusing their efforts on incentivizing in-person patronage by bringing back its condiment bars and by providing...
Visa – Leveraging Public Relations, Communications, and Marketing to Enhance Brand Perception
© UnsplashVisa, as one of the largest and most recognized payment technology companies in the world, has consistently led the...
Email Marketing , The Most Underrated PR Tool
One of the most effective communication strategies that companies may still use today is email marketing. Even with the popularity...
