PR, Marketing & Communications
Articles
Latest Article
THE DROP! Why is there Such a Decrease in views in the NBA?
This season has been one of the worst viewership seasons for the NBA, and it hasbecome a big problem. Why the sudden decrease?Since 2012, the viewership in the NBA has had a slow but steady decline. For the pastthree years, the NBA viewership has gone down a tremendous amount. The 2025 All-Star Game was rated...
Top 4 Unusual Cultural Shocks for International Students About the USA: Dead Animals, Shoes, and Politeness
Driving down the empty highway late at night, with the headlights illuminating the road, Emir noticed something lying on the...
StockX and their Struggles with Fake Shoes
StockX is a website used by millions but just imagine that you have been looking at a pair of shoes...
Digital Voices, Real Impact: How Social Media Empowers Athlete Activism
In the fast-paced digital landscape that we live in today, social media has given athletes a platform that has revolutionized...
How Skims Became a Marketing Powerhouse: Celebrity Endorsements & Social Media Domination
In the saturated world of fashion, breaking through the noise requires more than just a good product—it demands strategic branding,...
Handshake shakes up students’ career entry
In 2014, students across the globe found a new entry into the world of jobs and Internships as Handshake released...
Dallas Drops the Ball: How the Luka Dončič trade has created a marketing crisis in Dallas
The Slovenian Shocker On February 2, 2025, the Dallas Mavericks engaged in an unexpected three-way tradethat sent Luka Dončić to...
Rage AgAInst the Machine:Artificial Intelligence in the Public Sphere
On Jan. 20, Hangzhou-based artificial intelligence company DeepSeek released the newest iteration of its large language model (LLM) program: DeepSeek...
Your Resume Isn’t Enough: Build Your Personal Brand with LinkedIn
Ambitious, determined, hardworking—but still struggling with your personal brand? Here’s how LinkedIn can help.Many students spend long hours perfecting their...
The TikTok Takeover: How Brands Are Winning with Social Media Marketing
Think of the last time you scrolled through TikTok, you will notice that influencers, especiallythose who work with brands, showcase...
BMW and Hydrogen: The Next Step in Auto Sustainability
As the global auto industry accelerates its push toward sustainability, BMW is taking a bold step beyond traditional electric vehicles....
The Art of Networking: Making Meaningful Connections
Networking is more than just exchanging business cards or adding contacts on LinkedIn. It’s about building authentic relationships that can...
Community Connections: A Dynamic Networking Event Bridging PR, Nonprofits & Social Impact
Toronto, ON – April 21, 2025 — In a world where connection, collaboration, and inclusion are more important than ever,...
From Tariffs to Federal Elections: How Are Canadians Really Feeling?
Imagine a world where international trade suddenly turns tense and economic cooperation gives way to tariffs and retaliation. That’s exactly...
The AI Revolution in Public Relations: Enhancing Productivity and Reshaping the Industry
The AI Revolution in Public Relations: Enhancing Productivity and Reshaping the Industry By observing the rapid evolution of the public...
Burt’s Bees: A Story Rooted in Nature
©NPRSource: Wikipedia All Good Tales
The Silent Struggle: Mental Health Crisis Among International Students in Canada
In the land of maple leaves and promises of a brighter future, a silent crisis is unfolding. International students in...
The Power of Storytelling in Public Relations
How Brands Win Hearts and Minds: Storytelling is no longer essential for novels or movies; it is also effective for...