Written by Ridhi Verma, an aspiring Public Relations professional from Seneca College.
On 28th February 2022, I had my first PRofessionals & Coffee interview with Bill Doern, the President & Chief Imagineering Officer of Anamorphiq. It was an insightful and intriguing experience to meet a professional like him and learn about his work experiences.
He rightly explained how “volunteerism is essential in every business, not strictly communications.” Bill said, “It keeps you connected to your values and how you think about people in different life situations. Volunteering helps us connect with our Emotional Intelligence, and it is an important skill to develop.”
As a public relations student, I was able to gain a lot from his responses and advice. Towards the aspect of networking, he advised, “Stay at it.” He explained how he had one student who regularly followed up with him to stay connected. I understood the importance of consistency and clarity when we connect with someone. As he explained, we should always know what we are expecting and communicate it. “Don’t be afraid to pick up the phone. Sometimes a good phone call will do the trick.”
He firmly believes in doing what we love, and that is how we stay motivated to work. I liked how he explained that we push ourselves better if we find joy in our work. “Motivation comes from the joy of doing something that you like.” Bill’s responses threw light on how passionate and solution-focused he is. I believe these things are essential for young practitioners like me to adapt to a solution-focused approach.
It was amazing to know how starting his own business was the most engaging part of his career journey. He described well that no job is insignificant and people should keep their options open. Bill’s positive and objective approach towards job finding demonstrates how young people should consider all their options and understand when it is the time to move on from a job.
All in all, I am glad to meet a highly-spirited and ardent professional and entrepreneur like him. It was a pleasure to connect with him over PRofessionals & Coffee and attain a deeper knowledge of his work life.
About Anamorphiq
Anamorphiq helps brands build a better business with digital-first Public Relations, marketing and communications strategy. It believes in the philosophy, “throw out the corporate handbook and embrace the opportunity to challenge convention.” Passion is a crucial fuel of this company, and it embraces change.
To know more about the company, visit: www.anamorphiq.com
Ridhi Verma
Ridhi Verma is a student of Public Relations and Corporate Communications at Seneca. She is a communications and marketing enthusiast who loves to collect and read books. With an academic background in Commerce and some internships, she has experience in human resources, public relations, marketing, content writing and editing. Ridhi defines herself as a creative person who firmly believes in the power of discipline and empathy. Also, she is fond of dogs, yoga and cooking!
