The Entertainment Sector in Canada: A PR, Communications, and Marketing Perspective

Imagine walking into a bustling Canadian film festival, feeling the excitement around you, or attending a concert where every moment feels like a personal connection to the artist. This is the magic of Canada’s entertainment industry—a thriving, multifaceted sector that not only captivates audiences but also drives the country’s economy and shapes its cultural identity. […]

Toyota’s Road to Trust: Crisis Communication Done Right

You’re sipping coffee, scrolling through your feed, and Toyota pops up—not just talking about cars but sustainability, innovation, and even life goals. How does Toyota manage to stay in the conversation? It’s all about their PR and communication game, which is as smooth as their hybrid engines. Handling Crises: Turning Lemons into Lemonade Toyota knows […]

Public Relations Agencies: The Architects of Image and Influence

In a world where perception is everything, public relations agencies are the wizards behind the curtain, orchestrating the grand spectacle of brand image and public opinion. They spin crises into comebacks, turn whispers into headlines, and craft narratives that captivate audiences across the globe. Ever wondered who ensures your favorite brand stays on top, even […]

Blockchain Innovation: Bridging Technology with PR and Marketing

Does it surprise you when I say I can make a voice or video call to someone miles away? You’d probably say, ‘No,’ and wonder if I’m out of my mind for even asking such a silly question. But would you have reacted the same way before the invention of mobile phones or cameras on […]

Google’s Triumphs and Trials: The Power of PR, Marketing, and Innovation

Google, an inseparable member of our lives. Can we imagine life without Google? At least I can’t. I have tried many search engines, but Google seems to be my best search companion by providing relevant information even with my not-so-accurate searches. Google, the tech giant, began in 1995 at Stanford University with Larry Page and […]

Effective People Management

Rohit, a manager, prioritizes productivity regardless of when his employees start and end their daily schedules. Virat, another manager, encourages productivity through an 8-hour workday, allowing flexibility between 7 am and 7 pm. Meanwhile, Hardik, in a different role, insists on a strict 9 am to 5 pm schedule. Who would you choose to work […]

What exactly is Artificial Intelligence – AI?

Written by Somesh Chander Joshi Imagine a world where you are downloading a 100 MB (megabyte) file with an internet speed of 100 KB/s (kilobytes per second); it will take roughly 17 minutes. Now, imagine the same file being downloaded with a speed of 500 MB/s; it’s done in the blink of an eye, or […]