The Rising Trend of Influencer Marketing
Influencer marketing is still going strong in the digital world, grabbing the attention and budgets of brandmarketers everywhere. As businesses try to connect with smaller, more specific groups of people, the value of influencer marketing has skyrocketed. It’s clear this trend isn’t going anywhere soon. Yet, as the industryevolves, marketers are approaching this space with […]
How Adidas Navigates Challenges and Maintains Its Brand Integrity
In the world of global brands, even the most well-known companies can find themselves in the middle of controversies. Adidas, a major name in sportswear, recently faced a challenging situation involving one of their advertising campaigns. This crisis was not just about the product, but also about history, politics, and the delicate balance brands must […]
Lessons to learn from Taylor Swift’s PR power play
Written by Anchita Singla Taylor Swift’s upcoming Eras Tour has fans around the world buzzing with excitement. As we all eagerly wait for her amazing performances, it got me thinking about how important public relations is in shaping the careers of stars like Taylor Swift. In the crazy world of celebrity, having a great PR […]
Influence of Pop Culture on PR to Transform and Elevate Your Brand
Written by Anchita Singla In the fast-paced world of PR, staying ahead of the curve is key. But in today’s digital age, traditional media is not always the answer. Instead, it is about embracing what is happening in the everyday lives of people – that’s where pop culture steps in. When PR and pop culture […]
LinkedIn: the ultimate game changer!
Written by Anchita Singla In a world where social media platforms seem to multiply by the minute, one stands out as the ultimate game-changer for professionals: LinkedIn. Some may dismiss it as just another social networking site, similar to Facebook, where corporate profiles replace personal ones and connections are made with a click. Yet, to […]
From Classroom to Conference Room: International Students Paving the Way in PR
Written by Anchita Singla Starting out in public relations as a student can feel a bit daunting especially if you are someone like me who is a bit on the quiet side. My passion for PR, a field that thrives on dynamic interactions and media relations, seemed at odds with my reserved nature. Yet, it […]
