Nike’s Winning Strategy for Communication
Nike’s communication and PR strategy is a great example of how a brand can build deep emotionalconnections with its audience while staying relevant in a competitive market. Central to Nike’s […]
Buzz Tech and the Power of Online Presence
Buzz marketing is a strategy that creates excitement and conversation around a brand or product using creative, unique, or interactive methods. This technique has become even more important in the […]
The Rising Trend of Influencer Marketing
Influencer marketing is still going strong in the digital world, grabbing the attention and budgets of brandmarketers everywhere. As businesses try to connect with smaller, more specific groups of people, […]
How Adidas Navigates Challenges and Maintains Its Brand Integrity
In the world of global brands, even the most well-known companies can find themselves in the middle of controversies. Adidas, a major name in sportswear, recently faced a challenging situation […]
Lessons to learn from Taylor Swift’s PR power play
Written by Anchita Singla Taylor Swift’s upcoming Eras Tour has fans around the world buzzing with excitement. As we all eagerly wait for her amazing performances, it got me thinking […]
Influence of Pop Culture on PR to Transform and Elevate Your Brand
Written by Anchita Singla In the fast-paced world of PR, staying ahead of the curve is key. But in today’s digital age, traditional media is not always the answer. Instead, […]
LinkedIn: the ultimate game changer!
Written by Anchita Singla In a world where social media platforms seem to multiply by the minute, one stands out as the ultimate game-changer for professionals: LinkedIn. Some may dismiss […]
From Classroom to Conference Room: International Students Paving the Way in PR
Written by Anchita Singla Starting out in public relations as a student can feel a bit daunting especially if you are someone like me who is a bit on the […]