A coffee chat with Gary Edgar, Director, Social Media at RBC

Gary Edgar is a marketer with more than 15 years of experience, specializing in digital and social media content. He has worked with some of the biggest brands in North America, including Walmart, Canadian Tire, Nike and Microsoft, building innovative strategies and engaging, unforgettable content. Gary is currently the Director of Social Media at RBC leading an amazing team responsible for all paid and organic social marketing efforts for the biggest financial services brand in the country. Previous to RBC, he worked at a variety of marketing agencies, and was integral in building a profitable and competitive agency – ruckus. At ruckus, he helped grow the agency from one employee to eight, and developed a varied list of clients including Walmart, Husqvarna and Miller Lite. He was both creative and strategic lead, as well as part of the senior leadership team – overseeing many of the day-to-day agency operations, while also managing client relationships.