The Rise of Short-Video Content in Public Relations
Short-video content revolutionizes public relations (PR), fundamentally changing how professionals engage with their audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts are now essential to PR strategies, providing unique ways to tell compelling, digestible stories. This shift is driven by changing consumer behaviours, technological advancements, and the need for more authentic communication. Changing Consumer […]
Effective People Management
Rohit, a manager, prioritizes productivity regardless of when his employees start and end their daily schedules. Virat, another manager, encourages productivity through an 8-hour workday, allowing flexibility between 7 am and 7 pm. Meanwhile, Hardik, in a different role, insists on a strict 9 am to 5 pm schedule. Who would you choose to work […]
