Jessica Savage – CEO, North Strategic

Jessica Savage – CEO, North Strategic

Jessica Savage is the CEO of North Strategic, a communications agency that helps clients build earned media programs. Her company is made up of passionate, entrepreneurial people with experience in consumer marketing, corporate communications, and brand-building.

Jessica is an expert in strategic communication and thought leadership, working with top executives from major North American brands. She enjoys taking on challenges, managing multiple projects, and guiding clients through good times and crises in the Canadian media and influencer space. With over 20 years of experience, she has created successful campaigns for industries like technology, real estate, retail, consumer goods, finance, and travel.

She is also known for creating a positive, culture-driven work environment. Jessica has helped build a network of professionals who focus on learning, growth, and having fun at work. She graduated from Western University with a degree in Classical Studies.

Jessica joined MSL and Publicis in 2016 when North Strategic and Notch Video were acquired. As a leader with an entrepreneurial mindset, she has held roles such as Senior Vice President and Managing Director at MSL Canada. Jessica has extensive experience advising top brands on communication and marketing, with a strong reputation in crisis communications. Now, as CEO of MSL Canada, she oversees the entire PR, earned media, and influencer divisions of Publicis Canada, including North Strategic and Notch Video, while also being part of the Publicis Groupe Canada leadership team.