Judy Lewis is the co-founder of Strategic Objectives, Canada’s most award-winning public relations firm. As a senior public relations strategist and counsel for many of Canada’s and the world’s leading brands and organizations, Judy is the co-leader of the agency and a creative force in the development of high impact, memorable communications programs and campaigns that generate outstanding results. Strategic Objectives is a proudly women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada).
Bold leadership and creativity rooted in strategy have produced campaigns and events that have won more than 250 prestigious national and international awards. Strategic Objectives is the 2023 Agency of the Year IABC/Toronto, and is internationally named Global Best Mid-Size Agency of the Year 2023 by the IABC Gold Quill Awards.
Our agency is an innovator in Social, Digital, and Experiential PR. We integrate best-in-class strategic approaches that achieve memorable coverage and positive business impact.
Judy is a recognized leader in the development of Reputation Management and Corporate Social Responsibility programs. And her firm is the only Canadian PR agency to ever win the United Nations Grand Award for Outstanding Achievement in Public Relations.
Judy is an active mentor and regularly shares her insights into the power of PR. She was named ACE Awards PR Professional of the Year by CPRS and is the winner of the National 2021 CPRS Entrepreneurial Leadership Award. Judy shared her volunteer leadership acumen as the Chair of The Canadian Council of Public Relations Firms (CCPRF) for many years and successfully led the strategic merger of CCPRF with PR Council, representing the first time this PR trade organization of more than 140 firms accepted members outside of the USA.
Listed on Profit Magazine’s Top 100 Canadian Women Business Owners, Judy is the recipient of the Queen’s Diamond Jubilee Medal and the Queen’s Golden Jubilee Medal for Outstanding Contributions to Canada and the Communications Industry. She also serves on several non-profit Boards and Advisory Committees.
Specialties: leadership, speaker, advisor, marketing and brand-building public relations, creative solutions, digital and social media, influencer marketing, reputation management, advocacy, crisis/issues management, social responsibility, experiential, and integrated communications and non-profit boards.
