Who doesn’t love online shopping? If asked to choose between scrolling Instagram or any shopping app, I’d pick e-commerce every time, because shopping is highly addictive and worth the time! With the easy convenience of randomly browsing through Amazon, Temu, Shein, and Costco, you can enjoy the simple luxury of shopping and having everything delivered right to your doorstep!
In the e-commerce space, the platform that’s doing wonders is Amazon. It’s no doubt a one-stop-shop for many consumers due to its highly trustworthy factor and a plethora of product availability. This highly dependable yet massively grown e-commerce platform is evolving not only digitally but also increasing its presence globally in music, advertising, and groceries.
Amazon has changed the way we shop, making convenience the ultimate priority. Have you ever thought about how we as PR, Marketing, & Comms professionals embrace the Amazon craze?
What A Fantastic use of PR
There was a time when Amazon dot com was just a domain name, and now for it to be called one of the largest retailers by people worldwide, it required brand building, a good reputation, and gaining the public’s trust – that’s great PR! Ever wondered how Amazon aces this? They leverage the “Working Backwards” process which focuses on digital PR and internal communications. That’s Amazon’s smart move to resonate well with the customers and understand their needs before the product launches. I’ll tell you how they do it: They write the press release by visualizing a product that is to be launched, accompanied by questions that are most likely to be asked by the public (FAQs).
This reflects the PR goal of knowing customer expectations and building trust. This not-so-traditional PR involves communication with the internal team first to get feedback from employees and stakeholders before reaching the public.
Knowing the right Search Engine
Which, in your opinion, is the most widely used search engine? You may consider Google as your priority but, did you know that Amazon is also a search engine dedicated to all things product, rather than just being labeled as a shopping app? Well, you may encounter ads on social platforms or search engines, for example, Google here but won’t necessarily buy from there. People use social media to relieve stress, see what’s trending, and probably share memes, instead of purchasing something.
Ever asked yourself why your social ads aren’t getting the leads you hoped for? The answer is that people are increasingly turning to Amazon as their go-to platform for ads. With its unique advantages over traditional search engines and social media, Amazon is becoming the new game-changer when it comes to paid marketing.
On the flip side, promoting product on Amazon gets results, and fast. This is the power of Amazon at work. The intent behind your platform matters, and that’s why Amazon is a gold mine for savvy PR professionals. In a world where people can buy nearly anything on Amazon, there’s a good chance you can grow your client’s product brand on the platform, too. Follow these four strategies to use Amazon’s power to your advantage. You can promote your brand product on Amazon and get fast results in terms of conversions.
From a simple domain name to one of the world’s largest retailers, Amazon has mastered the art of brand-building and trust-building with consumers. As we continue to see Amazon evolve, one thing’s for sure – its approach to marketing, search engines, and customer engagement is a game-changer. So, next time you scroll through Amazon, remember that it’s not just a marketplace; it’s a masterclass in PR and marketing!
