Paid media isn’t just an ad buy; it’s the PR professional’s megaphone, ensuring brand stories reach the right audience at the right moment. With shrinking
From local coffee shops to global corporations, brands are tapping into audio advertising to cut through digital noise. From a podcast underwrite in New York, a Spotify ad in London, or a
Swipe through your social media feed. Instantly, you notice all kinds of posts, like a makeup artist talking about their favourite lipstick, a gamer discussing
The New PR Assistant Never Sleeps It’s 8:57 a.m. Your inbox is overflowing, media mentions are piling up, and there’s a crisis alert on Twitter.
When you hear the name Accenture, you might immediately think of tech, strategy or sleek global consulting offices. But behind those boardroom doors is a
Ever noticed how a trip to Home Depot somehow makes you feel like you’re one project away from becoming a DIY legend? That’s no accident,
Toronto, ON – April 21, 2025 — In a world where connection, collaboration, and inclusion are more important than ever, a powerful in-person event is
The AI Revolution in Public Relations: Enhancing Productivity and Reshaping the Industry By observing the rapid evolution of the public relations landscape, I’m fascinated by
How Brands Win Hearts and Minds: Storytelling is no longer essential for novels or movies; it is also effective for businesses and agencies in connecting
© Tr on Unsplash Starbucks is focusing their efforts on incentivizing in-person patronage by bringing back its condiment bars and by providing “for here” orders in