Paid Media in PR: How Strategic Spending Turns Stories into Headlines Harshita Chadda August 24, 2025 Paid media isn’t just an ad buy; it’s the PR professional’s megaphone, ensuring brand stories reach the right audience at the right moment. With shrinking
How Millennials & Gen Z Have Become the New Face of Sports Fandom? Sanjeev Wignarajah June 20, 2025 Ahh the playoffs… where 16 teams go on a quest to win the ultimate prize… the championship trophy. It won’t be an easy task as