Tim Hortons’ “Roll Up the Rim to Win”: From Paper Cups to Pixels

Writen by Yajnashree Dahl Tim Hortons’ “Roll Up the Rim to Win” is more than just a marketing campaign; it’s a cherished Canadian tradition that exemplifies the brand’s deep connection with its customers and its innovative spirit. This iconic campaign has a fascinating history, evolving from a simple concept to a digital marvel. Introduced in […]

In Pursuit of Excellence Where Balancing Aspiration and Reality Is Crucial 

Written by Yajnashree Dahal In my journey from the foothills of Nepal to the bustling streets of Canada, each step echoes with the dreams of my family and the aspirations of my homeland. As an international student navigating the maze of education and culture, I have always believed in the power of education to transform […]