How Starbucks Can Shift its Marketing Strategy to Become Your Go-to Coffee House
© Tr on Unsplash Starbucks is focusing their efforts on incentivizing in-person patronage by bringing back its condiment bars and by providing “for here” orders in glass or ceramic cups. This move, along with a reduction in menu size, is part of Starbucks’ strategy to “re-establish Starbucks as the community coffeehouse and improve the café experience,” as the […]
3 MUST-KNOW Tips to Succeed in your Public Relations Agency Internship
© Microsoft 365 on Unsplash Internships are the best way to begin your public relations career and interning at an agency allows you to apply the skills you’ve learned in school to creating real-world deliverables. Some duties you will complete during your internship include: media monitoring, media list development, pitch development, and research. Agencies also […]
Why BioTech MUST invest into Public Relations
© National Cancer Institute on Unsplash Most Canadians associate public relations with influencers, celebrities and consumer brands. However, having a strong communications strategy is crucial to all businesses, including non-consumer facing ones such as BioTech. Canada’s BioTech industry is booming, particularly in Southern Ontario, as investment from the Ontario government and its accessibility to other […]
