The Game Changing Guide to Crisis Management

In today’s fast paced digital world, every press release and tweet has the power to influence public opinion. It isevident to someone who is new to the PR and marketing […]
The Unconventional Marketing Moves That Made General Electric a Household Name

© axcontrol.com General Electric (GE) is not merely a company that makes light bulbs and jet engines. It’s a brand that because of its bold and creative marketing strategies has managed […]
Influencer Marketing in the Industrial Sector: Is It the Next Big Thing?

© x-cart.com Most of the time, we associate influencer marketing with promotion of beauty products, lifestyle brands, or sharing experiences on social media, something which is not very usual in the […]