Taking Centre Stage: The Rise of Influencer Relations
© Sproutsocial In an increasingly digital age, influencers are gaining abundance. In many ways, influencers are becoming full on media outlets in their own right. I suppose that’s why influencer relations are so important to public relations strategies all through the industry. Any campaign strategy that doesn’t include serious consideration for relevant influencers can never be […]
Tenacious Disaster: Accountability in a Crisis
© Tenacious D In case you don’t remember, someone tried to kill Donald Trump. Well, here’s something I know you can’t recall, some of the responses that have occurred in the aftermath. One notable reaction happened in an unusual spot: a music concert. Famed comedy duo Tenacious D, comprised of actor Jack Black and his […]
False Ownership: The True Weakness of Digital Media
Folks, we are in a digital age. This is especially true in our media. More and more we are phasing out the physical and putting everything online. From the media we use as our communication channels, to movies, and most prevalently in video games. Nowadays, video game releases come in two forms, the traditional […]
What’s the Big Deal with Video Shorts?
Video content has been around for a while, and it makes up a large part of digital media presences everywhere. The interesting thing about it it’s only getting bigger, by getting smaller. Over the last few years, we’ve been seeing a stark rise in video content that are 30 seconds to one minute long. These […]
