Embracing Social Responsibility: A Key Driver for Business Success in the Globalized Era

Written by Maria Elizabeth Freire In today’s dynamic and hyper-competitive business landscape shaped by globalization, companies are facing unprecedented challenges to stay relevant and thrive amidst constant change. The traditional paradigms of business success are being reshaped by the emergence of the information society and the knowledge-based economy, where the role of knowledge has become […]

The Power of the images in PR

The power of the images in PR

Written by María Elizabeth Freire Campos Photography plays a crucial role in the communication process within businesses and among individuals in today’s digital age. Whether for large corporations, small businesses, or everyday individuals, we all share a common factor: we have become storytellers in our own right, aiming to deliver messages in a sometimes desperate […]