How Skims Became a Marketing Powerhouse: Celebrity Endorsements & Social Media Domination

In the saturated world of fashion, breaking through the noise requires more than just a good product—it demands strategic branding, influencer marketing, and social media mastery. Enter Skims, Kim Kardashian’s shapewear and loungewear empire, which has skyrocketed to success through a well-calibrated blend of celebrity partnerships and digital engagement. But how did Skims position itself […]