Paid Media in PR: How Strategic Spending Turns Stories into Headlines
Paid media isn’t just an ad buy; it’s the PR professional’s megaphone, ensuring brand stories reach the right audience at the right moment. With shrinking attention spans and the cacophony […]
How Podcasts, Radio, and Voice Assistants Are Transforming PR Campaigns
From local coffee shops to global corporations, brands are tapping into audio advertising to cut through digital noise. From a podcast underwrite in New York, a Spotify ad in London, or a smart speaker buy in Toronto, audio ads […]
Influencer Marketing in PR: Building Brand Trust Through Authentic Partnerships
Swipe through your social media feed. Instantly, you notice all kinds of posts, like a makeup artist talking about their favourite lipstick, a gamer discussing their new console, or a […]
Leveraging AI in PR: From Media Monitoring to Crisis Management
The New PR Assistant Never Sleeps It’s 8:57 a.m. Your inbox is overflowing, media mentions are piling up, and there’s a crisis alert on Twitter. Before you’ve even finished your […]