Transparency: The Most Non-Negotiable Aspect of Crisis Communication
Whether you’re a newly funded startup or a billion-dollar brand: you have a high possibility of coming face to face with a crisis unless you have an amazing crisis comms team to help you brace the impact. Crises are unpredictable and almost inevitable; these monsters are so common that we all must have had to […]
Live and Unfiltered: How Livestreaming is Revolutionising PR and Marketing
Not too long ago, the story of a Chinese influencer earning $14 million per week through live streaming products went viral. The story just showcased the power of livestreaming in the virtual world. Live streaming is not a new practice on social media; we all see our favourite influencers live streaming quite frequently. Is it […]
Navigating Conflicts with Grace: The Power of Effective Communication for Conflict Resolutions.
Even though conflicts are bound to happen and can be more or less frequent in a workplace, their timely resolution can help reduce their impact significantly. But if not prioritized well in time, it can hamper the overall productivity of an organization. What is a conflict? And how does it arise? A conflict can simply […]
