Networking tips for Collision 2.0
Networking with people you’ve never met isn’t as easy as it sounds. We’ve all been at a networking event and felt overwhelmed looking at everyone and thinking, “how am I going to approach someone and what am I even going to say to them?”.When you first start networking, this is kind of what it looks […]
The Story of L’Oréal: ‘Because you’re worth it’ from PR, Marketing and Communications Perspective
L’Oréal is one of the world’s oldest cosmetic and beauty brands. Founded in 1909, by Eugène Schueller, started off by formulating hair dyes and selling them to hairdressers in Paris. Since its inception, L’Oréal never looked back, focusing on diversifying their offerings and expanding their organization. During the late ‘50s, L’Oréal’s vision of “Le Grand […]
How public relations drives trust and transparency in finance
Public relations is an arm of communications that is ever pervasive. Any organization or industry you can think of, can massively benefit from the presence of a PR wing. If you look at mid-sized and large enterprises, you will notice that most of them either have an in-house PR team or hire out a PR […]
What it takes to be a leader in Public Relations
Leadership is an essential component when we talk about Public Relations and Communications. A communications leader has an indispensable role in building effective relationships with their audience, shaping public perception, managing crises and driving success for all stakeholders involved. Upholding ethics A leader who values ethics such as honesty, truthfulness and transparency are sure to […]
