Why is Popeye my favourite influencer

Popeye cartoon and his friends.

Written by Amrit Shanmuga Sundara Raja Here’s something PR firms must keep in mind when they are about to work with influencers: Do they practice what they preach? Unfortunately many don’t. The core of influencer relations is to work with influencers who can convey a message about how a particular product/service can improve the target […]