Samsung’s “Together for Tomorrow! Enabling People”: A Comprehensive Approach to Corporate Social Responsibility
© Babak Habibi |Unsplash Corporate Social Responsibility is not just a buzzword. It is a tool to build goodwill amongst the employees to retain them further. It is also a […]
Emerging Event Technologies: How AR and VR are Transforming Experiences
The Rise of Immersive Technologies in Events Events are one of the go-to tactics for public relations professionals, particularly for product launches or promotions. Over the years, the events industry […]
Why Cultural Intelligence Is A Non-Negotiable For Lifestyle PR
Cultural intelligence is an inevitable factor for PR firms looking to collaborate with lifestyle and skincare brands. There has been an emphasis on focusing on diverse audiences spread across complex […]
Mastering Multimedia Press Releases: Beyond Text-Only Announcements
Media relations and press releases go hand in hand. There was a time when a press release was the go-to tactic to leverage the best of media relations. Today, there […]
Disney’s Global Marketing Strategy – Adapting to Local Cultures
Disney’s success as a major entertainment company transcends beyond the storytelling and their iconic characters, but also due to their marketing strategies. Disney is known to adapt its marketing strategies […]
Why is Popeye my favourite influencer
Written by Amrit Shanmuga Sundara Raja Here’s something PR firms must keep in mind when they are about to work with influencers: Do they practice what they preach? Unfortunately many […]