Why Cultural Intelligence Is A Non-Negotiable For Lifestyle PR
Cultural intelligence is an inevitable factor for PR firms looking to collaborate with lifestyle and skincare brands. There has been an emphasis on focusing on diverse audiences spread across complex cultural landscapes. Since lifestyle and skincare products revolve around how people perceive themselves and others, it is important to understand the cultural nuances because it […]
Mastering Multimedia Press Releases: Beyond Text-Only Announcements
Media relations and press releases go hand in hand. There was a time when a press release was the go-to tactic to leverage the best of media relations. Today, there has been an emphasis on the pitch more than the release, calling for press releases to become more interactive and filled with engaging multimedia elements […]
Disney’s Global Marketing Strategy – Adapting to Local Cultures
Disney’s success as a major entertainment company transcends beyond the storytelling and their iconic characters, but also due to their marketing strategies. Disney is known to adapt its marketing strategies to different cultures spread across the world. Its approach to global marketing demonstrates an understanding of the local nuances but continues to retain the core […]
Why is Popeye my favourite influencer
Written by Amrit Shanmuga Sundara Raja Here’s something PR firms must keep in mind when they are about to work with influencers: Do they practice what they preach? Unfortunately many don’t. The core of influencer relations is to work with influencers who can convey a message about how a particular product/service can improve the target […]
