Understanding the Barcelona Principles: A Guide for PR Students
Written by Aditi Soni Public Relations (PR) students learn everything from writing content to managing a crisis, but one crucial aspect often overlooked in education is the Barcelona Principles. These principles lay the groundwork for measuring the efficiency of PR campaigns. In this blog, we will delve into the current set of guidelines, ‘Barcelona Principles […]
PR 101 for 2024: 28 Fundamental Terms for Industry Newcomers
Written by Aditi Soni Imagine this – a starry-eyed recently graduated, just starting your first Public Relations (PR) role. You are armed with your notes and some must have theoretical knowledge of what your job entails. In PR there is a whole new lexicon to remember. To make your job a bit easier and understand […]
