Digital & Social Media Marketer | Community Brand Storyteller | SEO Specialist
“When I moved to Canada, I had no connections — just a backpack, a dream, and a belief that meaningful marketing starts with understanding people.”
That belief drives Samirul Shaikh, a Toronto-based digital marketer known for building social-first strategies that perform with purpose. He blends storytelling, strategy, and analytics to help brands connect deeply while delivering measurable growth.
His experience spans QSR, retail, nonprofit, education, financial services, event management, and MLM, where he consistently uses content to bridge brand goals with audience needs. Whether managing viral social media campaigns or building SEO- optimized websites, Samirul’s approach always centers on clarity, creativity, and community.
From generating 229K+ video views to raising $31,654 in just five days for a nonprofit cause, he designs campaigns that start with empathy and scale with data.
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🔔 Experience Highlights (with Real Results)
📍 BeaverTails Canada – Social Media Coordinator
⏰ Oct 2024 – Mar 2025 | Industry: QSR / Retail
✅ Challenge: Boost visibility and engagement at Niagara locations
🚀 Results:
• 229,000+ video views, 52,400+ organic reach, 88.6% engagement increase
• 104.8% boost in total interactions; 112.6% rise in 3-second view-through rate
Tools used: Meta Business Suite, CapCut, Canva, A/B tested headlines and CTA variations, analytics dashboards
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📍North York Muslim Association (NYMA) – Fundraising & Digital Media Manager
⏰ Mar 2024 – Apr 2024 & Apr 2025 – Present | Industry: Nonprofit
✅ Challenge: Drive donor engagement during Ramadan
🚀 Results:
• Raised $31,654 in 5 days via WhatsApp Broadcasts, LaunchGood, and Brevo
• 54.1% email open rate, 4.64% CTR
💡 Built and automated lifecycle email sequences, integrating emotional storytelling, segmented audiences, and real-time performance data
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📍 Project Management Volunteers (PMV) – Digital Marketing Manager
⏰ Aug 2024 – Present | Industry: Nonprofit / Education
✅ Challenge: Rebuild digital experience and improve engagement
🚀 Results:
• Improved SEO visibility by 17%, organic traffic by 22%
• 43.5% email open rate via Mailchimp segmentation
🛠️ Rebuilt website using WordPress + Divi, guided by GA4 user behavior insights and mobile-first UX enhancements
💡 Applied A/B testing, keyword mapping, and GDPR/CASL-compliant workflows
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📍 Unica Mind – Digital Marketing Consultant
⏰ Jun 2022 – Nov 2022 | Industries: Food & Beverage, Financial Services, Event
Management, MLM
✅ Challenge: Build brand presence and generate qualified leads
🚀 Results:
• 25% increase in leads through Google Ads and SEM optimization
• 30% Instagram follower growth, 20% increase in site traffic
• 15% bounce rate reduction via WordPress redesign with mobile-first UX
🧠 Tools used: Google Ads, Google Analytics, SEMrush, Canva, Meta Insights
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💡 What Fuels Him
Samirul isn’t driven by algorithms — he’s driven by awareness.
He watches how people scroll, pause, and react in real life. Then, he transforms those
micro-moments into campaigns that resonate.
“Marketing isn’t about being louder. It’s about being more human.”
His creative fuel blends:
• 🧠 Human observation
• 💬 Emotional storytelling
• 📊 Analytical thinking
Whether he’s breaking down viral campaigns or analyzing retention rates, Samirul thrives where creativity meets clarity.
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🐾 Beyond the Screen
When the campaigns are running and the data is settling, Samirul resets with the things that feed his mind:
☕ Brewing iced coffee or drafting captions in cozy café corners
🐾 Bonding with Nix and Luna, his two Domestic Shorthair cats and unofficial creative directors
🗒️ Studying French to sharpen perspective and cultural nuance
🧠 Breaking down viral hooks, subject lines, and scroll behavior — because for him, craft is never turned off
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🎓 Education
• Postgraduate Certificate – Digital & Content Marketing | York University
• Postgraduate Certificate – International Business Management | Fleming College
• Bachelor of Business Administration – Marketing | VNSGU, India
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🛠️ Certifications
• ✅ Google Ads Search – Skillshop
• ✅ HubSpot Inbound Marketing – HubSpot Academy
• ✅ Amazon Ads Foundations – Amazon Learning Console
• ✅ AI Tools for Marketers – LinkedIn Learning
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📬 Let’s Connect
“Everything I’ve built so far started with a message, a moment, or a conversation just like this one.”
Samirul doesn’t just market products — he builds digital bridges between ideas and people, strategy and story.
He’s raised over $31K for a cause.
Driven 229K+ views through storytelling.
Rebuilt websites, grown communities, and launched platforms — all by putting the human first.
📍 Based in Toronto (and wherever creativity flows)
📧 [email protected]
🌐 linkedin.com/in/samirulshaikh
Let’s talk. Let’s build. Let’s connect.
Because your next campaign? It might just start with this message.
