The Rise of Immersive Technologies in Events
Events are one of the go-to tactics for public relations professionals, particularly for product launches or promotions. Over the years, the events industry has witnessed a massive transformation, thanks to the advent of emerging technologies like Augmented Reality (AR) and Virtual Reality (VR). These technologies are key in restructuring how events are planned, executed, and experienced. Today, AR is closing the gap between digital and physical experiences, thanks to overlaying digital content into the real world and creating more engaging and interactive environments for the delegates. Here are some reasons why people are opting for AR for events:
Interactive Navigation and Information
AR can be used to provide interactive spaces and navigation within event spaces, particularly for guiding delegates to specific exhibits. Delegates can also access supplementary information about the products or exhibits by just scanning the objects or clicking the same.
Enhanced Presentations and Product Demonstrations
Events using AR have gotten much more enhanced after introducing 3D graphics and interactive elements, particularly for organizers who are looking to make information more engaging and digestible. For example, if there is a product launch and delegates want a demonstration, they can leverage the 3D feature in the AR event to interact with products to get a better understanding of features and functionalities.
Gamification and Engagement
AR events are more interactive and event organizers can leverage this to make the event as interactive as possible, particularly through gamification. With events featuring a lot of gamification, events can achieve the objective of creating a memorable experience and making the event more enjoyable.
Breaking Physical Boundaries
AR and VR events can be accessed from anywhere in the world and offer a more realistic experience of being in an event, compared to traditional video conferencing. From interactive environments for networking, and product showcases to even presentations, one can feel the like of being in an event despite not being physically at the place of the event. Sometimes, events can be significantly expensive, especially if it has to be organized by emerging companies or organizations. In such a case, AR and VR events can help cut down a lot on expenses associated with physical venues and logistics.
The Future of AR and VR in Events
The future of AR and VR seems to be very promising, especially due to a lot of events adopting this approach. With the integration of AI, one can experience tailormade experiences within an event space. Additionally, virtual events are set to get an uplift, especially in rendering, thanks to the advent of 6G technology. Summing things up, events are set to become more exciting, accessible, and interactive. PR firms and event organizers looking to leverage events to meet their client’s objectives will be in a much better position to create memorable experiences in the events sector.
