How Starbucks Can Shift its Marketing Strategy to Become Your Go-to Coffee House
© Tr on Unsplash Starbucks is focusing their efforts on incentivizing in-person patronage by bringing back its condiment bars and by…
Sophia is a PR consultant with three years of experience in mid-sized and large agencies. Her bread and butter is media monitoring and market research; she also has experience in social media, media relations, website management, crisis comms and internal comms. Sophia holds a degree in English and Professional Writing and a post-graduate certificate in Public Relations from Sheridan College.
Sophia often spends her off-time reading; her favourite genre is literary fiction and her favourite novel is Do Not Say We Have Nothing by Madeline Thein. Ironically, she is also an avid tea drinker.
© Tr on Unsplash Starbucks is focusing their efforts on incentivizing in-person patronage by bringing back its condiment bars and by…
© Microsoft 365 on Unsplash Internships are the best way to begin your public relations career and interning at an…
© National Cancer Institute on Unsplash Most Canadians associate public relations with influencers, celebrities and consumer brands. However, having a…
