Paid Media in PR: How Strategic Spending Turns Stories into Headlines
Paid media isn’t just an ad buy; it’s the PR professional’s megaphone, ensuring brand stories reach the right audience at the right moment. With shrinking attention spans and the cacophony […]
How Podcasts, Radio, and Voice Assistants Are Transforming PR Campaigns
From local coffee shops to global corporations, brands are tapping into audio advertising to cut through digital noise. From a podcast underwrite in New York, a Spotify ad in London, or a smart speaker buy in Toronto, audio ads […]