Audi and the Power of Influencer Marketing: From Engineering Excellence to Everyday Aspiration
In the competitive world of luxury automobiles, where brands tout horsepower, heritage and high-tech features, Audi has taken a different route, one that moves through the curated lives of influential creators across digital platforms. Rather than just selling performance or design, Audi uses influencer marketing to promote a mindset: smart, modern, and effortlessly forward-looking. It’s […]
Corona and the Power of Brand Identity: From Beach Vibes to Global Icon
As the global beverage market grows increasingly competitive, few beer brands have maintained as iconic an image as Corona. While many beer companies battle over flavour profiles, heritage, or craft credentials, Corona has leaned into something far more emotional: a lifestyle. Its branding is built not just around a product, but around a feeling, and […]
