THE DROP! Why is there Such a Decrease in views in the NBA?
This season has been one of the worst viewership seasons for the NBA, and it hasbecome a big problem. Why the sudden decrease? Since 2012, the viewership in the NBA […]
Top 4 Unusual Cultural Shocks for International Students About the USA: Dead Animals, Shoes, and Politeness
Driving down the empty highway late at night, with the headlights illuminating the road, Emir noticed something lying on the ground. He felt a moment of concern but dismissed it […]
StockX and their Struggles with Fake Shoes
StockX is a website used by millions but just imagine that you have been looking at a pair of shoes online for weeks–possibly years–and finally, you have been able to […]
Digital Voices, Real Impact: How Social Media Empowers Athlete Activism
In the fast-paced digital landscape that we live in today, social media has given athletes a platform that has revolutionized the way public figures can engage with social issues. Instead […]
How Skims Became a Marketing Powerhouse: Celebrity Endorsements & Social Media Domination
In the saturated world of fashion, breaking through the noise requires more than just a good product—it demands strategic branding, influencer marketing, and social media mastery. Enter Skims, Kim Kardashian’s […]
Handshake shakes up students’ career entry
In 2014, students across the globe found a new entry into the world of jobs and Internships as Handshake released worldwide. Handshake, aims to provide college students with the opportunity […]
Dallas Drops the Ball: How the Luka Dončič trade has created a marketing crisis in Dallas
The Slovenian Shocker On February 2, 2025, the Dallas Mavericks engaged in an unexpected three-way tradethat sent Luka Dončić to Los Angeles and Anthony Davis to Dallas. The move shocked […]
Rage AgAInst the Machine:Artificial Intelligence in the Public Sphere
On Jan. 20, Hangzhou-based artificial intelligence company DeepSeek released the newest iteration of its large language model (LLM) program: DeepSeek Chatbot, a text-generating app that, within a week of its […]
Your Resume Isn’t Enough: Build Your Personal Brand with LinkedIn
Ambitious, determined, hardworking—but still struggling with your personal brand? Here’s how LinkedIn can help. Many students spend long hours perfecting their resume, crafting the ideal cover letter, and sending applications […]
The TikTok Takeover: How Brands Are Winning with Social Media Marketing
Think of the last time you scrolled through TikTok, you will notice that influencers, especiallythose who work with brands, showcase everything. However, there is one thing that is behind all […]