How Starbucks Can Shift its Marketing Strategy to Become Your Go-to Coffee House
© Tr on Unsplash Starbucks is focusing their efforts on incentivizing in-person patronage by bringing back its condiment bars and by providing “for here” orders in glass or ceramic cups. This move, along with a reduction in menu size, is part of Starbucks’ strategy to “re-establish Starbucks as the community coffeehouse and improve the café experience,” as the […]
