The Story of L’Oréal: ‘Because you’re worth it’ from PR, Marketing and Communications Perspective
L’Oréal is one of the world’s oldest cosmetic and beauty brands. Founded in 1909, by Eugène Schueller, started off by formulating hair dyes and selling them to hairdressers in Paris. Since its inception, L’Oréal never looked back, focusing on diversifying their offerings and expanding their organization. During the late ‘50s, L’Oréal’s vision of “Le Grand […]
