Scroll, Double Tap, Rinse, Repeat: The Rise of Short-Video Content 

Tik-Tok, Tik-Tok.  Who’s there?  Attention Span.  Attention Span who? (Yes, you are right. Attention span left the chat before they could ask more questions.)  By now, we are all familiar with the fact that our attention spans are shrinking with every passing minute. At first, it was just TikTok, then Instagram reels, until YouTube and […]