Tim Hortons’ “Roll Up the Rim to Win”: From Paper Cups to Pixels
Writen by Yajnashree Dahl Tim Hortons’ “Roll Up the Rim to Win” is more than just a marketing campaign; it’s a cherished Canadian tradition that exemplifies the brand’s deep connection […]
Understanding the Barcelona Principles: A Guide for PR Students
Written by Aditi Soni Public Relations (PR) students learn everything from writing content to managing a crisis, but one crucial aspect often overlooked in education is the Barcelona Principles. These […]
What exactly is Artificial Intelligence – AI?
Written by Somesh Chander Joshi Imagine a world where you are downloading a 100 MB (megabyte) file with an internet speed of 100 KB/s (kilobytes per second); it will take […]
PR 101 for 2024: 28 Fundamental Terms for Industry Newcomers
Written by Aditi Soni Imagine this – a starry-eyed recently graduated, just starting your first Public Relations (PR) role. You are armed with your notes and some must have theoretical […]