Tim Hortons’ “Roll Up the Rim to Win”: From Paper Cups to Pixels
Writen by Yajnashree Dahl Tim Hortons’ “Roll Up the Rim to Win” is more than just a marketing campaign; it’s a cherished Canadian tradition that exemplifies the brand’s deep connection with its customers and its innovative spirit. This iconic campaign has a fascinating history, evolving from a simple concept to a digital marvel. Introduced in […]
Understanding the Barcelona Principles: A Guide for PR Students
Written by Aditi Soni Public Relations (PR) students learn everything from writing content to managing a crisis, but one crucial aspect often overlooked in education is the Barcelona Principles. These principles lay the groundwork for measuring the efficiency of PR campaigns. In this blog, we will delve into the current set of guidelines, ‘Barcelona Principles […]
What exactly is Artificial Intelligence – AI?
Written by Somesh Chander Joshi Imagine a world where you are downloading a 100 MB (megabyte) file with an internet speed of 100 KB/s (kilobytes per second); it will take roughly 17 minutes. Now, imagine the same file being downloaded with a speed of 500 MB/s; it’s done in the blink of an eye, or […]
PR 101 for 2024: 28 Fundamental Terms for Industry Newcomers
Written by Aditi Soni Imagine this – a starry-eyed recently graduated, just starting your first Public Relations (PR) role. You are armed with your notes and some must have theoretical knowledge of what your job entails. In PR there is a whole new lexicon to remember. To make your job a bit easier and understand […]
