Lessons to learn from Taylor Swift’s PR power play
Written by Anchita Singla Taylor Swift’s upcoming Eras Tour has fans around the world buzzing with excitement. As we all eagerly wait for her amazing performances, it got me thinking about how important public relations is in shaping the careers of stars like Taylor Swift. In the crazy world of celebrity, having a great PR […]
Why is Popeye my favourite influencer
Written by Amrit Shanmuga Sundara Raja Here’s something PR firms must keep in mind when they are about to work with influencers: Do they practice what they preach? Unfortunately many don’t. The core of influencer relations is to work with influencers who can convey a message about how a particular product/service can improve the target […]
